We have 90 active listings in La Canada. 3 of them are new:
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5289 Haskell sold in the spring for $1.3 and is now back on the market with permits to add a new master suite. 4710 Viro is a nice newer (2005) home with 2 bedrooms up and 2 bedrooms down. 4318 Bel Aire is a remodeled home with a pool in a good location close to Descanso Drive. It will be open on Sunday.
4 homes went into escrow this week:
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307 San Juan was the nauseating tear-down but at a ridiculous low price that attracted multiple offers. 5169 Redwillow has been on for less than 3 weeks. 941 Wiladonda was on for a bit over 2 months. 3985 Hampstead has been off and on for about a year.
We had 5 closings this week:
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4808 La Canada Blvd. was on for 4 months last year at $799. It relisted with a new agent in August for $789, sold, fell out then sold again. 1528 Sugar Loaf was sold for land value (94% of list price). 5012 Princess Anne came on in March for $1,699,000. It was reduced in June to $1,499,000 and just closed for $1.2. It was an awesome piece of property and an indicator that even the mighty value of land is going down a bit. 1270 Inverness came on in April at $1,650,000, reduced in May to $1,575,000, again in June to $1,575,000 and landed in July at $1,475,000. It just closed at $1.3. 4936 Palm listed in May for $2,349,000, reduced in July to $2,049,000 and just closed for $74,000 less.
A lesson we can all learn from closings this week is that we are now in a market where overpricing is not the best strategy. I have fallen victim to the notion of "room to negotiate" and "let's see what the market will bear" because I become emotionally attached to my sellers and their homes.
I went to a CB seminar today that really got me thinking differently, like it or not. Real estate is a commodity, plain and simple. What complicates it is emotion. I don't get all emotional about my stocks (I haven't even looked lately). I would imagine that if I had gold it would be in a safe deposit box or buried in the yard and I wouldn't think much about it or what it was worth until I went to sell it. And if I did go to sell it, I would look on the Internet and see what it was going for and sell it at that price. I wouldn't hold out for $20 more per ounce because I bought it on my son's birthday or I think it is such a pretty color. It is what it is. Houses are really the same thing. Yet because of our attachment and our perception of "home," we negate economic indicators and recent sales of like properties because ours is better or more special than the others. The truth, and perhaps the hardest reality to swallow, is that our home is actually worth a little less than the most recent comp because we are in declining market. This is no time to pad your price for negotiation (I mean I literally thought that about one of my listings
yesterday, so I, too am just beginning to digest this new information). Not a good idea either to "test the market." Who wants every neighbor and all-too-picky buyer touring their house, judging their furniture selection and closely examining their collection of family photos. If you aren't serious about selling your home, don't try. It is incredibly depressing if you don't get any offers. It is like adoring your spouse, thinking they are gorgeous, funny, charming and charismatic and hearing someone thinks that he or she is dull. While it may anger you that someone would say something so rude, it might get you thinking. Maybe he/she has told that joke one-too-many times. Maybe that fabulous blue in my dining room is....ugly. If you need to sell your home, price ahead of the market...1-3% less than your neighbor who closed escrow last week. If you are well priced, your furniture looks fabulous and that blue in the dining room is lovely. We all love to think we are getting a deal and the way to sell fast is to make agents and buyers think "This is it. Too good to last." More favorable than them sitting back, waiting for you to get desperate and lobbing a low ball at you and your beloved home.